What is the most important thing you do at your work?
We develop for and together with the industry, an open source distributed ledger technology beyond conventional blockchain. It is aimed at serving as a backbone for the Internet of things economy.
What are the central concepts in your tech?
Blockchain is only one type of distributed ledger technologies and is a very hyped term. The EU commission now understands this and is changing its wording accordingly.
Why is it exciting?
The industry 4.0 revolution provides a great opportunity for value creation. We extend this opportunity through the Internet of things economy, where billions of devices will share securely information and be able to trade with one another in a seamless fashion. Countless new business models are possible, which we explore together in a growing ecosystem of innovators and organizations.
What do you think are the relevant controversies?
IOTA is entirely dedicated to enabling industrial value creation. Without the involvement of industry, we would not exist. The drivers are very solid around IoT, yet many people, including leaders, mix up everything associated with DLT and blockchain to Bitcoin. The tech is different, its purpose is completely different, and its ecosystem is of course completely different.
Your favorite project?
IOTA Data marketplace.
Your other favourite examples, internationally and nationally?
Over-the-air software updates with Volkswagen and seamless smart charger by ElaadNL/Enexis.
What do we do particularly well in Norway or in your country?
Norway is an awesome testbed. Highly digital and high willingness to pay and living lab. We’re just pretty bad at marketing this and in general we do not see future gains as problems worth solving which innovation depends on.
A favourite future quote?
Blockchain is a buzzword, talk about DLT.