What separates the high performers from the low ones?
Do less is basically focus, extreme focus. Once you have chosen a few things to focus on you must be obsessed. Because, if you don't obsess over those things, you are not going to out-compete somebody who's doing five things when you're doing one thing.
How do you know what activities to obsess upon?
People are chasing the wrong things, often the wrong metrics and they don't ask the question.
What does SMAC mean?
Systematic, methodological and consistent.
How can leaders and managers help employees to work smarter?
You shouldn't start a new initiative before you're finish the first one. If you're working on a product feature, go all in and make it the best product feature, before you start with your next one.
How can the leaders recruit?
Leaders should recruit based on if the person in the interview actually have a purpose that connect with their own purpose of the company.
What do we have to keep in mind while innovating?
You need to invent all the time. But if you forget about the core, if you change too much every year, every six months, you don't have any consistent performance.