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Tema: HEALTHTECH

#0404: Why everyone should understand their own health

Gjest: Anders Murman

CEO og founder

Deversify


Med Vert Silvija Seres

CEO and founder of Deversify, Anders Murman, tells Silvija about why everyone should understand their own health, how he spends most of his time finding funding, pitching ideas and talking to potential investors to strike business deals at the same time being in charge of all the technical development of Deversify's products and services. In addition to being co founder of Aspirable Technologies, he has worked 25 years in med-tech in Sweden and California, in leading positions at companies such as RaySearch, Aerocrine and Pharmacolog, all of which are listed publicly today.

What are you doing at work?
As a startup CEO, I spend most of my time finding new funding, doing pitches and meeting potential investors. I also lead all the technical development of our products, and then I try to strike business deals.

What are the most important concepts in your technology?
That people want to monitor their chronic diseases and their individual health at home or wherever they are, but that 95 percent still are confined to primary care for measurements and evidence. We want to change this by building products and solutions that fulfil this unmet clinical need.

Why is it exciting?
The ups and downs, meeting so many new and interesting people, and not having a boss. And for me as an engineer – to build new technology that does not exist in the world market.

What do you think are the most interesting controversies?
The fact that the doctor/patient relationship is changing around the world at this moment.

Your own favourite projects?
Our ECG-patch has the potential to be the world’s first multi-lead. Completely wireless, online, continuous, inconspicuous and affordable ECG-solution that can monitor everyone’s heart.

Your other favourite examples, internationally and nationally?
I get inspired by so much impact tech, and Greta Thunberg of course.

How do you usually explain what you do, in simplest terms?
We develop and commercialise mobile electronic devices and app to monitor biomarkers for individual health – in new ways.

What do we do particularly well in Norway of this? Or why Katapult?
Norway are leading the way for the rest of the world in promoting sustainable and impact driven business, combined with scalability for the entire planet.

A favourite quote?
Never quit, never lie.

Dette LØRNER du:

Product development Nutrition Medtech Individualized health monitoring
Our ECG-patch has the potential to be the world’s first multi-lead. Completely wireless, online, continuous, inconspicuous and affordable ECG-solution that can monitor everyone’s heart.

Anders Murman

Anbefalt litteratur
Why We Get Fat by Gary Taubes. Elon Musk by Ashlee Vance All the three books by Yuval Noah Harari

Dette er Deversify

Deversify develop and commercialize mobile electronic devices to monitor biomarkers for individual health and chronic diseases. Deversify detects ideas and innovations in the mHealth domain which are analysed and evaluated with respect to the technical and commercial feasibility. Prototypes of a device, app and service are developed which is then offered, through licence agreements, to relevant market actors B2B who distribute the product to healthcare providers and individual health consumers. Medical indications where mHealth solutions already are implemented include, for example, high blood pressure and blood sugar. Their aim for the future is to make medical fields such as cardiology, epilepsy, obesity and smoke cessation also benefit from mHealth innovations.

Refleksjon

When it comes to our health, how much information disclosed to us can we handle with understanding without an expert’s advice?