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#0410: NETWORKS: Sigve Brekke: «The Perfect Storm»

Gjest: Sigve Brekke

President and CEO

Telenor Group

Med Vert Silvija Seres

In this episode of LØRN Silvija talks to Telenor Group CEO Sigve Brekke about how Telenor is working to connect their customers to who and what matters most. The corporate culture of Telenor, the competitive advantage and its strong focus on job satisfaction have set the company at great heights in Scandinavian and around the world. He joined Telenor as an advisor, and later became Manager for Business Development, where he was part of setting the strategy for growth in Asia. Since this he has been CEO of Dtac and Uninor. He has also been key in M&A activities and most recently entered the market in Myanmar.

How and why Telenor stands out as a global Technology provider:
In all markets and industries, there will be losers and winners. The telecom industry is by no means any exception. Among all the big companies that the technological revolution has fostered, it is now Telenor, from small Norway that has risen to the top as one of the leading companies. How did they achieve this? And most important of all, how will they go about maintaining and reinforce this position in the future?

Sigve doesn’t think this success is something that happened by chance in recent years, he believes that it has been a result of a culture and a mindset that Telenor has had for years. Sigve says that ever since the start of the technological revolution, Norway and Scandinavia have emerged as market leaders. A number of groundbreaking technologies and solutions came from the Scandinavian markets in the beginning. Already 20 years ago, Telenor showed a unique ability to commercialize the new technology and optimize it according to the customer’s needs and usage pattern. Compared to a number of other companies, Sigve believes that Telenor is exceptionally good at sticking to its core business and vision: “Connecting you to what matter most, empowering societies”.

No matter how the market changes, people and organizations will always have a strong desire and need to communicate with each other. Sigve therefore believes that Telenor’s ability to always have this vision in focus, more than what technology they use or how large margins they can create, is what has led Telenor to where they are today.

Silvija points out that Telenor is by far not the only company that have access to this technology and who are seeing these trends, so is this really all? Therefore in conclusion, Sigve explains Telenors strongest card: From his experience around the world, he has realized the simple fact that people are people. They like to be seen, respected and taken seriously. If you can bring this culture along, you can really get ahead in the market. He therefore credits much of Telenor´s success abroad to the Scandinavian leadership culture that Telenor has brought with it out into the world. How the company has a strong focus on job satisfaction, an informal and diversified management culture and the strong will of the employees to be heard, and deliver the service the customer wants. This despite the fact that it can destroy the company’s current core markets.



This what you will learn:

Culture 5G Diversity Developing cities Gender balance Leadership «The perfect storm»
Three tech components: AI, IoT and 5G network will create what we call «the perfect storm». When these elements come together and everything and everyone is connected, we get huge amounts of data that can be put through powerful cloud computers and analyzed through AI. We will see that there are endless opportunities, but also significant threats coming out from that.

- Sigve Brekke

Recommended literature:

This is Telenor Group

Telenor Asa is a Norwegian majority state-owned multinational telecommunications company and is one of the world's largest mobile telecommunications companies with operations worldwide, but focused in Scandinavia and Asia. It has extensive broadband and TV distribution operations in four Nordic countries, and a 10-year-old research and business line for Machine-to-Machine technology. Telenor owns networks in 9 countries and is listed on the Oslo Stock Exchange and had a market capitalization in November 2015 of kr 225 billion, making it the third largest company listed on the OSE.

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