Who are you and how did you become interested in technology?
I’ve worked with sustainable investing and recently as a sustainability strategist for years across the ecosystem of finance. Now I run my own consultancy firm, SustainableInsight. My way into tech was through sustainability. I came to see that most green solutions across sectors and systems will be driven by technology.
What is the most important thing you do at your work?
I endeavour to accelerate the pace and increase the scale of the green transition by helping financial players and companies to commercialise and capitalise on sustainability.
What are the central concepts in your tech?
Sustainability and technology are converging to make sectors and systems more efficient, productive and well-functioning, with less environmental impact.
Why is it exciting?
There is so much exciting tech and growth markets to invest in, and it is motivating to gain insight into how the convergence of sustainability and technology will be shaping our future. We will see drones flying people and tending farmland, vertical farming, mostly lab-grown meat – and so much more.
What do you think are relevant controversies?
We cannot just romanticise about technology. New tech alone will not save us. We also need to shift mindsets and practices, and not squander gains in energy efficiency.
Your own favourite projects?
Some of my private initiatives include providing insight into green tech and helping to facilitate increased capital to green tech. I have also launched a platform called The Sustainable Opportunity Initiative to provide more insight into this area.
Your other favourite examples, internationally and nationally?
In foodtech, my favourite examples are Beyond Meat and Modern Meadow. Proptech is making great use of sensors and software. I like the use of sensors, robotics, drones and AI in agtech (precision farming). In vertical farming, Norwegian JOR and InFarm are doing great work, and when it comes to material production Modern Meadow is a great innovator.
Who are your customers?
I am still a relatively new company, but with my background from the finance ecosystem, my customers include financial players and companies (large and small).
What do we do particularly well in Norway?
Collaborative spirit. Norway is so small, that it is easy to find each other and collaborate.
A favourite future quote?
“Never stop talking about what is utopian. What is utopian today can be the solution tomorrow, because things change so fast” - Johan Rockström.
What is the most important thing to remember from our conversation?
That we are in a new era of green tech across sectors and systems, and that it is increasingly smart and connected.