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#0439: SHE index

Gjest: Heidi Aven

CEO og Founder


Med Vert Silvija Seres

In this episode of #LØRN, Silvija talks to the CEO and Founder of SHE, Heidi Aven, about how we can bring out more of the good ladies in Norwegian business. She is most concerned about digitization, innovation and authentic leadership. According to her, the future workforce is equal and that if we use the talent pool of both women and men, we can actually boost the Economy's growth by 35%. She also believes equality isn't just fair but also profitable!

Who are you, and how did you become interested in technology?
I first worked at my dads Office when I was 11, he was an engineer  and an entrepreneur. I learned how to use Technology in business, to scale and how important customer and partners was to scale.

What is the most important thing you do at your work?
People - engage and involve People to want to be part of the change. Technology, network with big global partners will be key success for scaling.

What are the central concepts in your tech? How do you usually explain it to kids?
How would you feel if “Tor” get 200 kr for the same job as “Sara”you gets 100? Is that fair? Also would you like to be treaded different than Your Brother?  Today women work for less money and many don’t work – or they do work they don’t earn any money on. If we use the talent pool of both women and men we can actually boost the Economy with 35%.

Why is it exciting? What drives you here?
If we don’t do any thing -- it will take 200 years to Close the gender gap. Norway is still far behind when it comes to women in leadership positions in business.  If we manage to get the biggest Companies in the world to drive changes for equality then we will be able to have huge impact.

Your own favourite projects?
SHE INDEX based on tech. from Microsoft Azure and Power BI - to build big data on gender equality in business across the world.

Your other favourite examples, internationally and nationally?
Telenor implemented 6 month parent leave for all their Companies across the world - this can do greate changes for local women and men.

Who are your customers?
All companies across industries – we started with the biggest Norwegian companies.

What do we do particularly well in Norway or in your country?
We har number 2 on the World Economic Forum Gender Equality Index, so we are quit good at equality in Norway compare to other countries. But we are not so good on equality on private sector leadership.

A favourite future quote, as a gift to our audience?
If you want to go fast go alone, if you want to get far go together.

If people are to remember only one thing from our conversation, what would you like it to be?
Equality is not only fair, it is profitable.

Dette LØRNER du:

Industristandard for likestilling SHE index Ledelse
Hvis vi ikke gjør noe vil det ta 200 år for oss å lukke kjønnsforskjellene i næringslivet. Norge er fortsatt langt bak når det gjelder kvinner i lederstillinger. Hvis vi klarer å få de største selskapene i verden til å drive endringer for likestilling, vil vi kunne få stor innvirkning.

Heidi Aven

Anbefalt litteratur
The Future Today Institute’s 2019 Tech Trends Report

Dette er SHE

SHE Community works continuously to inspire, motivate and engage people to work together for more diversity in business. The SHE Index is a catalyst for encouraging companies to focus on gender balance in leadership and workforce, equal compensation and work life balance. They launched a third edition of their Index this October. They are proud to announce that they had a 15% increase in the number of companies that joined the SHE Index powered by EY since the previous report in the spring of 2019.


Det snakkes om kvinnelige ledere og grundere, og hvordan man kan jobbe for å skape gode rollemodeller og hvordan få kvinner til å ta lederroller - særlig innenfor teknologiverdenen. Må kvinnelige grundere og ledere skryte mer av seg selv, eller må mannlige ledere skryte litt mindre? Eller har det ingen verdi å skryte for å være en synlig rollemodell?