Corporate education has forever struggled with engagement. Technology has enabled long lectures supplemented by blackboard and chalk to transform into long presentations supplemented by a laser pen and slides. Endless slides. The technology has changed, but engagement has not. There is no need for this to continue because there is a better way - customized storytelling.
Harvard Business School employs a case-based learning approach. They provide written business cases of 10 to 20 pages long for their students to read before discussing them. This approach allows for much more engagement because it facilitates the flipped model and blended learning and transforms the professors' role from simply a lecturer to much more collaborative and active. Peer-to-peer learning, when students discuss the cases, is also a massive factor in increasing engagement.
This method, however, is for a two-year MBA for students with time. Your employees, while constantly learning, don't have the time luxury to read a broad range of cases. They have work to do. The same applies to your leaders.
Written cases are time-consuming to create but verbally telling your business story, aided by someone asking the right questions, takes one hour. The podcast format allows you to digitally capture the cases and stories relevant for your employees in a story format. This is much more engaging for each employee because it is their company's and leader's personal stories.
It is directly relevant for employees and in an easy-to-consume audio format. In essence, the digital learning program we create with your company is a mini, tailored and personalized MBA for your employees. This, coupled with the podcast storytelling format, provides a learning program with engagement at its core, based on a proven pedagogical method pioneered by Harvard Business School.
Ultimately you engage with, learn from, and remember two things:
- The story
- The storyteller